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joanna@financialflow.co.uk

Own Your Money Personality: Understand Your Patterns, Create Your Flow

Your money personality is the foundation of Financial Flow, because once you understand what drives your behaviour, calm and confident decisions become natural and repeatable.

Does this sound familiar?

  • You feel like money slips through your fingers, and no matter how much you make, it’s never quite enough.

  • You have more “month than money” and wonder why you can’t break the cycle.

  • You avoid dealing with money, or feel scattered when you try.

  • You sense there are hidden patterns shaping your financial life—but you can’t quite name them.

I understand. I’ve been there too.

Why Your Money Personality Matters

Your money personality, and the archetypes influencing it, shapes how you think, feel, and act around money.

When you understand your dominant archetypes and traits, you gain profound insight into:

  • Where you naturally thrive with money.
  • Where you tend to sabotage yourself.
  • How you can shift into a more balanced, empowered relationship with your finances.

My Journey with Money Archetypes

Before I ever discovered “money personality,” I worked as a financial analyst in corporate. My role was to make sure monthly projections were accurate, aligning forecasts with actual results.

What I didn’t realise at the time was that I was also adjusting for people’s money attitudes. Managers and directors had patterns and blind spots that directly influenced their numbers.

In 2003 I discovered Kathleen Gurney’s MoneyMax Personality Assessment, and suddenly everything made sense. I had seen these money personalities play out for years without knowing they had names.

Since then, I’ve woven this work through every stage of my career—bookkeeping, financial advice, accountancy, and now as a Certified Sacred Money Archetypes® Coach.

And here’s what I know: Sacred Money Archetypes® is the most accessible, practical way to start this journey.

Beyond the Assessment: Personality = Personal Reality

Taking the Sacred Money Archetypes® assessment is powerful, but information alone doesn’t create clarity, confidence and flow.

Your archetypes reveal the energy patterns you’ve developed around money. Some of those patterns are working for you. Some aren’t. Either way, they’re not a life sentence.

So when challenging behaviours show up in your results—the overspending, undercharging, rescuing, avoiding—it’s not a dead end.

It’s information, giving you clarity about your patterns.
It’s feedback, showing you what’s working and what isn’t.
It’s protection, alerting you before those patterns drain your energy.
It’s insight, helping you understand yourself with compassion.
It’s a mirror, reflecting the ways you naturally relate to money.
And ultimately, it’s guidance – a compass pointing you towards your strengths.

Small tweaks, new choices, and simple reframes can transform the way your archetypes show up. You don’t become someone else—you become the most aligned version of yourself.

Breaking Free from Money Blocks

Most of us carry unconscious patterns that keep us stuck, such as:

  • Always being “too busy” to grow income.
  • Hitting an invisible glass ceiling.
  • Avoiding money conversations altogether.
  • Making “just enough” no matter how successful we look.
  • Feeling resentment or guilt around wealth.
  • Undercharging, over-delivering, or people-pleasing.

Understanding your archetypes helps you stop battling yourself. You begin to work with your natural energy, not against it.

For example, my primary archetype is the Nurturer. My instinct used to be to “save” everyone—clients, friends, family. It left me drained and resentful. Once I understood that pattern, I created healthy boundaries and shifted into offering value without rescuing.

That awareness alone transformed my money and my energy.

What You’ll Experience in a Money Archetypes Implementation Session

When you discover your top 3 money archetypes with me, you’ll:

  • Understand your money mindset with clarity.
  • Identify your core money strengths.
  • Break free from sabotaging behaviours.
  • Set healthy money boundaries.
  • Transform stressful money conversations into confident ones.
  • Make financial decisions with ease instead of doubt.

And the benefits ripple out into every area of life: more income, more self-worth, more ease in conversations, and more for yourself and your loved ones.

Investment & Booking

Investment: £360

Your SMA Deep Dive includes:

  • Three x focused 1-hour coaching sessions (recommended weekly).
  • A full Sacred Money Archetypes® assessment.
  • Role-play and rehearsal to practise real money conversations.
  • Space between sessions to “go out and play” as the new version of you.
  • Personalised follow-up notes after each session so nothing gets lost.

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Joanna Crow Copyright 2026 Kendall SummerHawk